Let's say you're searching a topic online.  When you website that appears to have the answers or products you are looking for, you then look for contact information - you know simple stuff like where are they located? Who are they? Maybe a phone number or e-mail? 

But what you find it is a vanilla form to send in your question or comment. Believe it or not, you cannot find a person or physical address, and I have to ask the question “why?".

One obvious answer is that the company is trying to avoid SPAM.  If you have a direct link to your email on your website then you can expect to get some SPAM.  For me, I would much rather deal with some SPAM and know that a potential client can contact me.

Websites are about first impressions and I want my first impression to strongly indicate that I want people to contact me by either phone or email any time they have a question and think I could help.

"Ultimately, your customers are human, not virtual, so make sure your contact details are clearly visible on every page of your website.” - Abidemi Sanusi is the founder of Ready Writer Copywriting